/ / ACBC: It’s a long way to the top

ACBC: It’s a long way to the top

(if you don’t use a QR code to attract Chinese customers)

They say a picture tells a thousand words… so translated Chinese characters must at least be worth 1.4 billion (the current population of China). With Chinese tourism to Victoria forecast to be worth $7 billion by 2026-27, businesses looking to tap into the growing Chinese customer opportunity need to differentiate themselves with a QR code.

The theme of my presentation today to the Australia China Business Council (ACBC) was that the first step in getting more Chinese customers is to welcome them. And nothing says ‘welcome’ to Chinese customers like details about your business translated into their language.

Bill Lang presenting at ACBCThe quickest way to have your business stand out as ‘Chinese-friendly’ is through a QR code which, when scanned with a smartphone, takes the visitor to a translated web page. Potential customers instantly get information about your products and services, including special offers. While QR codes aren’t used much in Australia, they’re massive in China, so Chinese customers instantly recognise them.

With retail times being so tough, setting up a QR code with translated information about your business is a simple way to win more Chinese customers.

About the Author: Bill Lang

Bill Lang
Bill Lang is a business educator, coach and adviser across a range of industries and countries. An MBA from Harvard Business School laid the foundation for a 30-year career devoted to helping business owners, leaders and team members build skills and implement strategies to achieve incredible results. Most recently, Bill has focused on helping businesses capitalise on the growing opportunities presented by Chinese customers at home and abroad.

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