Bill Lang

/ Bill Lang
Bill Lang

About Bill Lang

Bill Lang is a business educator, coach and adviser across a range of industries and countries. An MBA from Harvard Business School laid the foundation for a 30-year career devoted to helping business owners, leaders and team members build skills and implement strategies to achieve incredible results. Most recently, Bill has focused on helping businesses capitalise on the growing opportunities presented by Chinese customers at home and abroad.

Announcing the launch of the official G’day Friends WeChat account

What is WeChat?

Chinese visitors use different technology and tools than we do in the west, such as WeChat - a multi-purpose messaging, social media and mobile payment app owned by Chinese tech giant Tencent. 

About Chinese New Year 2020:  Year of the Rat

When is Chinese New Year 2020?

The Chinese New Year of 2020 falls on Saturday, 25 January. According to Chinese zodiac, 2020 is a Year of the Rat.

4 Important Chinese Customer Segments Every Business Should Consider

By Bill Lang|Nov 21th, 2019| Chinese Customer Success

As any business owner knows, it is vital to understand your customers’ needs and wants to grow your business. The benefits of defining your customer segments will allow you to get the competitive edge over your competitor:

Understanding QR Codes

QR codes were first introduced in 1994 by a Japanese firm (Denso Wave Inc.) for the sole purpose of tracking vehicle parts. This technology is now used worldwide and is a great way to connect the physical world to the digital one.

QR codes are amazing technology and..

Importance of 'daigou' in cracking the Chinese market

By Bill Lang|Sep 10th, 2019|

A recent article on, The daigou channel — how a handful of Chinese shoppers turned into a billion-dollar industry, has highlighted this growing phenomenon in western countries such as Australia.

How a single photo saved a dying town

By Bill Lang|Sep 09th, 2019|

Here’s a heartwarming – and revenue-raising – story for all those tourism and retail businesses that are doing it tough, and desperately looking for ways to boost cash flow.

Make the most of your digital QR code

Great work - you’ve put your G’day windows sticker in your shop window and displayed your other signage on your footpath sign or in-store, but did you know you can use your digital QR code to further attract and engage with your Chinese customers?

ACBC: It’s a long way to the top

(if you don’t use a QR code to attract Chinese customers)

They say a picture tells a thousand words… so translated Chinese characters must at least be worth 1.4 billion (the current population of China). With Chinese tourism to Victoria forecast to be worth $7..

Chinese customer opportunities: Geelong, Bellarine and Southern Coast regions

As a business growth expert with a strong focus on China, the most common question I’m asked by business owners is: how do I capitalise on the outstanding (and growing) opportunity that Chinese visitors represent?It’s easier than you think to tap into the Chinese..

Saving lives – one scan at a time

Tragically, Victoria recorded 26 drowning deaths over the 2018/19 summer, only two deaths below the 1997/98 record of 28 drownings. This comes as record numbers of people flock to the Great Ocean Road, with annual visitation predicted to rise from six million to 8.6..